Why Use Radio?
Radio continues to be a strong and effective advertising channel for businesses – it is a broadcast medium that can be accessed anywhere, anytime, by anybody.
The engaging and social nature of radio and its powerful connection with its audience makes radio the perfect way to build brand awareness and stimulate digital activity.
Why advertise with 2bs 95.1 FM?
“Doing business without advertising is like winking in the dark. You know what you are doing but nobody else does.”
– Steuart Henderson Britt, author of Marketing Management and Administrative Action
At 2bs, we don’t do ordinary. We create award-winning campaigns that earn results for our clients.
2bs 95.1 FM is one of Bathurst’s most prominent commercial radio stations and has been serving our community since 1937. We attract and keep listeners by promoting localism in our region with locally produced breakfast and afternoon talkback programs, while featuring music from the 1950s onwards.
Advertising your business on 2bs gives your brand and message the potential to reach tens of thousands of listeners each day. Our broadcast area covers 200 km west of Sydney on the Great Western Highway, taking in Bathurst, Blayney, Oberon and surrounds including Kelso, Eglinton, Perthville, Raglan, Millthorpe, Rockley, Sunny Corner and Yetholme.
We know your business does things differently and we’ll highlight that to your customers. We work closely with you to identify your business goals and create tailor-made campaigns to elevate your business and deliver the best possible results.
Our team has created award-winning and successful campaigns for many businesses across the Central West. We aspire to the highest level of performance in marketing creative and programming excellence, providing our clients with advertising that resonates with our listeners across all our platforms.
A media suited to all campaigns
One of the many advantages of advertising with radio is that it can accommodate any budget, large or small.
Ultimately, the amount a business will need to invest in radio advertising depends on what that business wants to achieve. Whether it’s to promote the opening of a new local store, or to raise awareness of a national brand, radio advertising is highly customisable to your business needs, resources and budget.
An essential factor to the success of radio advertising is to establish who your target audience is and what the campaign objective is.
Don’t know how to produce a commercial or not sure how to get started? Our Radio stations have dedicated teams, skilled at producing commercials that get results.
Contact us today and we can help you develop a plan to get your campaign on the air.